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Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation. -- Wikipedia

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What Is Social Proof and Why It Works | by Bernicestorer | Jul, 2025 |

Social proof is a psychological and behavioral phenomenon where people mirror the actions of others to determine their own behavior in uncertain situations. First identified by psychologist Robert Cialdini in his work In
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